FRED Perry has withdrawn one of its iconic polo shirts from sale after it became associated with a neo-fascist organisation.
The British firm said it was “incredibly frustrating” that American far-right group ‘Proud Boys’ had adopted its black and yellow shirt.
Fred Perry declared it would no longer be selling the item in North America and Canada.
It said: “If you see any Proud Boys materials or products featuring our Laurel Wreath or any Black/Yellow/Yellow related items, they have absolutely nothing to do with us.
"We are working with our lawyers to pursue any unlawful use of our brand.”
The brand was founded by Wimbledon champion Fred Perry in 1952 and has since been adopted by British subcultures, like the skinheads.
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Fred Perry has spoken out against far-right views on numerous occasions after its wreath-emblazoned polo shirts were used by controversial groups.
The Proud Boys is a US far-right group that admits only men and promotes political violence.
When asked in 2017 about the association, Fred Perry chairman John Flynn said the group was “counter to our beliefs and the people we work with”.
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