Pet stores across the North East are gearing up to celebrate a momentous milestone for pet healthcare.

Stores will be raising the flags and donning their finery this July, as they help to mark the 100th birthday of one of the UK's leading suppliers of pet healthcare products.

Johnson's Veterinary Products was founded in West Bromwich in 1921 by the Johnson family.

READ MORE: Top 100 most popular baby names of 2021 so far revealed

And the business has invited stockists of its products to get involved in the nationwide celebrations.

Stores will be joining the celebrations by creating fun-filled displays and exciting exhibits in the run-up to the big day on July 31.

Those taking part in the festivities will be entered into a prize draw, in which Johnson's has vowed to give away thousands of pounds of prizes to hardworking staff.

Chairman David Johnson, grandson of founder Arthur Johnson, said: "We have always recognised the importance of pet stores to the local community.

"[We] have supported them with a range of products that help pet owners resolve a lot of less critical health and conditioning issues, in a cost-effective manner - the ethos of Johnson’s for a hundred years.

"They are absolutely pivotal to our continued success, so we really wanted to take this opportunity to say thank you for working with us for all these years.

"Hopefully, this competition will reward everyone involved, at a time when we can hopefully get out and enjoy time together once again.

"We really can't wait to see some of the in-store displays and we’d certainly urge pet owners to get behind their local store."

In addition to the in-store promotions, Johnson’s has also pledged to donate a proportion of profits made on July 31 to its five chosen charities for 2021.

The charities include: Hounds for Heroes, Dogs for Good, Fat Fluffs, Woodgreen and Fur Babies Cat Rescue, all of which continue to provide invaluable support to pets and their owners.

Do you love dogs?

If that's a big yes, you need to join our brand new sister website TeamDogs now. It's packed with brilliant info and recommendations for people like you right here in the North East.

When you get there, make sharing a picture of your dog in our Top Dogs feed your first job.

Maybe when you've done that, leave a recommendation to help fellow dog owners in the North East TeamDogs community.

Johnson's has grown from a small manufacturer of products dedicated to the health and wellbeing of poultry to a trusted brand amongst UK pet owners wanting to tend to the various needs of their dogs, cats, rabbits, small animals and caged birds.

Mr Johnson, added: "The wellbeing of animals remains to be at the heart of all we do.

"Together with these charitable organisations and those who work across the pet store community, we all share a passion for pets in all shapes, sizes and species.

"Although the high street is struggling, these organisations remain a beacon of hope and will always have our full support."