BLACK FRIDAY is a good time of year to look out for deals on 'big' home purchases: a new TV, a new sofa, a new mattress from industry leader Emma.
For anyone who's been temped by the bed-in-a-box but put off by prices, now's your chance: Emma is offering customers 40 per cent off on everything.
What will we find in Emma's Black Friday sale in 2019?
*Remember, just because an item is in the Black Friday sale, doesn't mean you can't find it, or something similar, cheaper elsewhere. Always shop around before spending your money.
Emma is a brand that subscribes to the mentality: do one thing, and do it well, which is why its multi award-winning memory foam mattress is a favourite, despite a price tag that starts at £429 for a single.
Ahead of Black Friday, the bed-in-a-box purveyor has announced discounts of 40 per cent site-wide, which not only includes mattresses of all sizes but also a pillow, mattress protector and bedding.
Customers keen to upgrade their current mattress for the brand's supportive and breathable memory foam mattress can save up to £319.60 by using the code BLACK40 at checkout.
It's the biggest discount since the brand launched to much fanfare in 2017.
- Emma Original mattress, Single, now £257.40, saving £171.60 - buy here
- Emma Original mattress, Super King, now £479.40, saving £319.60 - buy here
- The Emma pillow, now £39, saving £26 - buy here
- Emma mattress protector, Single, now £84, saving £56 - buy here
- Emma duvet cover and pillow case set, Single, now £97.20, saving £64.80 - buy here
The sale is ongoing until December 8.
Customers can try the mattress for a 100-night risk free trial period. You will also receive a 10-year guarantee.
When is Black Friday 2019?
Bargain hunters will have to wait a little later for Black Friday this year, with the sales event landing on November 29.
However, many other retailers like Emma, have announced sales ahead of time, so keen shoppers can get a head start on Christmas shopping.
Our tips for finding the best deals this Black Friday and Cyber Monday
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.
EARN CASHBACK Check websites like Quidco and TopCashback BEFORE you place your order. Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account, usually within 14 days.
CHECK FOR CODES Take a look at The Sun Vouchers, and see if you can get extra savings with discount codes.
Where else can we find a new mattress?
The wellness boom has provided sleep-loving consumers with a wealth of choices in recent years when it comes to top-quality mattresses, whether we're in search of memory foam, springs or a combination of the two.
We've rounded up all the best mattress deals happening this Black Friday here.
We'd also recommend you check out the discounts for Simba and Brook and Wilde.
How much does shipping from Emma cost?
It couldn't be easier to order an Emma mattress: delivery and returns are free.
The mattress just needs to be rolled out when you first receive it, unwrapped and left to breathe for a few hours.
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For more delivery details on Emma mattresses, click here.