With coronavirus and lockdown sweeping across the UK and the globe, there could be no better time to think about the bigger picture.
The steps implemented to tackle the spread of Covid-19 has seen pollution plummeting in places like China and the notoriously smoggy Los Angeles – but that doesn’t mean we’re going to reverse climate damage because of a pandemic.
That’s where Earth Hour comes in…
What is Earth Hour?
Earth Hour is a worldwide movement established by the World Wide Fund for Nature (WWF) which has taken place annually since 2007.
The event is held every year to encourage individuals, communities, and businesses to switch off non-essential electric lights for one hour as a commitment to protect and respect the planet.
Earth Hour’s aim was to tackle climate change and has since grown to spark global conversations on the loss of biodiversity and nature across the globe.
The first ‘Earth Hour’ started off as a lights-off event in Sydney, Australia, back in 2007.
More than 2.2 million individuals and 2,000 businesses turned their lights out for one hour during this first Earth Hour event.
Andy Ridley, CEO and co-founder of Earth Hour, has said of the event: ‘Earth Hour is about the power of an interconnected global community coming together to drive real action for the sustainable future of our planet.’
Celebrity ambassadors for Earth Hour have included actress Jessica Alba, back in 2013 and singer Ellie Goulding in 2017.
When is Earth Hour 2020?
Earth Hour takes place today, 28 March, all across the globe.
Participants are asked to switch off lights and other non-essential electricals between 8:30pm and 9:30pm.
Because of coronavirus, in a series of tweets, Earth Hour encouraged participants to mark the occasion online, sharing videos and photos of them taking part.