Great Britain

Dragon’s Den star Sara Davies stuns Strictly viewers with glam transformation

DRAGON'S Den star Sara Davies stunned Strictly Come Dancing viewers with her epic transformation during tonight's launch show.

The 37-year-old star looked far from her shrewd business persona as she underwent a complete image overhaul for the glitzy competition.

Sara's short blonde hair was styled into glamorous curls, and she wore full make-up as she spoke to hosts Tess Daly and Claudia Winkleman.

The TV favourite ditched her usual formalwear for an elegant dusty pink gown with flowing sleeves and sequin detailing.

She even looked unrecognisable to her appearance when she met professional dance partner Aljaž Škorjanec in a pre-recorded clip.

🔵 Read our Strictly Come Dancing live blog for the latest updates...

Here, she dressed casually in a pink jumper with a grey patterned scarf, minimal make-up, and her hair shorter, straight, and loose above her shoulders.

Viewers at home couldn't get over how different she looked throughout the show - as well as her transformation from her Dragon's Den persona.

Taking to social media, one fan wrote: "Wow, I almost didn't recognise Sara then!"

Another agreed: "Sara looks Strictly fabulous!"

A third echoed: "Sara is looking absolutely stunning tonight."

And one more remarked: "Can we all just appreciate how BEAUTIFUL Sara Davies looks?"

Sara joined Dragon's Den in 2019, replacing Jenny Campbell - and admitted on tonight's launch that she agreed to the programme as a gateway to Strictly.

The businesswoman has been awarded for her contributions to the industry, having received as many as 25 business accolades so far as well as an MBE for services to the economy in 2016.

She has a staggering worth of £37 million after launching her business from her University bedroom.

Sara Davies revealed as Strictly Come Dancing contestant for 2021

We pay for your stories!

Do you have a story for The Sun Showbiz team?

Football news:

Porto winger Luis Diaz is Interesting to Chelsea, Bayern, Real Madrid, Newcastle. Compensation - 80 million euros
Cristiano Ronaldo: My role in the team is to score goals and help with experience. I like to make people happy
Arteta pro 3-1 with Aston Villa: Happy with how Arsenal dominated. That's how we should play
Ole Gunnar Sulscher: I enjoy coaching at Manchester United and life
Patrice Evra: I want to understand where racists come from. They are not born. Perhaps these people are traumatized
The Saint-Etienne match started an hour later due to protesting fans. They threw flares and burned holes in the goal net
Pope Francis thanked Messi for the autographed PSG T-shirt