Great Britain

Donald Tober dead at 89 – Sweet’N Low CEO ‘jumps to his death from NY apartment after struggling with Parkinson’s’

MAGNATE TRAGEDY

THE wealthy CEO of the Sweet’N Low artificial sweetener company has died aged 89.

Donald Tober reportedly jumped from his New York apartment in the early hours of this morning after struggling with Parkinson's.

His body was found in the courtyard of the building, located between 65th and 66th street on the Upper East Side.

Speaking to the New York Post, a source said he had been struggling with the effects of Parkinson's disease

Tober was the co-owner and longstanding CEO of the Sugar Foods Corps, whose flagship product is Sweet’N Low.

Under his leadership, the company expanded and the sweetener became a mainstay of kitchens, restaurants, and cafes across the US.

Since the mid-90s, the it has dominated the market for sugar substitutes.

The company is also the manfacturer of N’Joy nondairy creamer.

Speaking to Restaurant News about the company's operations in 1995, Tober said: "“Basically, we’re concerned with everything that surrounds the coffee cup.

“We’re tightly focused.”

Sugar Foods President Steve Odell also told the magazine: “Donald IS Sweet’N Low."

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