TR Machinery will be based in Newport, Shropshire and will hold the full line Fendt franchise, including tractors, forage wagons, self-propelled sprayers and foragers, tracked machines, the full range of balers and grass land equipment, combines and the Cargo loader.
The company will also hold Vaderstad, Sumo, Iseki and BVL franchise, in addition to others that are still in negotiation. The new depot which will provide sales, parts and servicing requirements is set to open in 2022.
It comes as Agco and the dealership itself look for increased brand differentiation between the Fendt and Massey Ferguson product lines.
Heading up the TR Machinery team is Tom Shakeshaft, as managing director covering the mid Wales, Shropshire, Staffordshire and Cheshire areas.