BARSTOOL Sports stock has dipped after its founder David Portnoy's sex tape with Instagram model Sydney Raines was leaked.
Raines took to Instagram on Tuesday to complain about the tape going public - but noted that there was no animosity between her and Portnoy and their encounter was consensual.
She wrote: "I became aware yesterday that a video has surfaced on the internet and yes, that was me.
"Its hard to believe that a video from the past is just coming to light but it was never meant to be public."
Raines is reportedly 22-years-old and hails from Atlanta, Georgia.
Barstool Sports is a sports and pop culture blog, founded in 2003.
In the video, Portnoy is naked and holding a leash attached to a woman wearing a dog collar, who was later identified as Raines in her social media statement.
"It’s a little weird and kinky. But you gotta spice it up. You can’t be boring," Portnoy said.
In a recent video, he called "an emergency press conference" to say that this is his third sex tape and not a big deal.
He then encouraged followers to jump on the stock dip and just "f*** it."
Portnoy is worth an estimated £87million and, he sees no reason why stocks should be down.
"A stock is down because somebody has consensual sex? Are you f***ing kidding me?" he tweeted earlier this week.
Speaking to Fox News about the situation on Tuesday, he said that he had no issue with the footage - aside from the fact that it's being illegally distributed.
Portnoy raged: "Somebody committing a crime by leaking an old video of sex between two consenting adults seems like a dumb reason for a stock to go down."
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"As far as I know, nobody would exist on Earth without intercourse. And anybody who shared or watched it committed a federal crime.
"It was never meant for public consumption. Either way, it presented a good buying opportunity in my mind."
Portnoy could not be reached for a comment.