Staggering transfer fees, a desire for instant success and clamouring for players to wear iconic squad numbers are part and parcel of the modern game.
That's not restricted to Manchester United. Far from it. However, this summer has provided us with a full spectacle there amid THE most astonishing transfer window.
A move four years in the making, Jadon Sancho is finally a United player after Bundesliga side Borussia Dortmund agreed to sanction his £72.9million return to the Premier League - while the England forward was followed through the doors by Raphael Varane and Cristiano Ronaldo.
As if there was any doubt, five-time Ballon d'Or winner Ronaldo has been an instant success in his second act.
Varane has settled smoothly into life alongside Harry Maguire in the United defence, while Sancho has yet to fire a single cylinder, let alone on all of them.
Ultimately, though, he doesn't have to look too far for inspiration - or to settle those undoubted nerves.
Whether he was handed the coveted number 7 shirt or not, it was always going to be a baptism of fire for Sancho. With those painful memories of Euro 2020 fresh in his mind, the spotlight - and scrutiny - has ramped up from those goal and assist-packed days in Germany.
It seems a lifetime ago now that Ronaldo - aged 18 - first touched down in the Premier League.
Fast forward 18 years, though, and those who revealed any shred of doubt have long-since been silenced; multiple times over.
This is not to place any further pressure on Sancho, there is already enough of that as he continues to go about his business for one of the biggest - if not THE biggest - club in Europe.
There will never be another Ronaldo, but the Portuguese superstar may just have a bigger impact on Sancho than any of the other wide-eyed young guns bursting on to the scene at Old Trafford.
Sancho, Mason Greenwood, Marcus Rashford and others will be taking notes and mimicking his every move.
The former, though, would be well-served flicking through the record books, as well.
Ronaldo signed for United from Sporting Lisbon in 2003 and - for all the talent, ability and breath-taking moments that he produced - wasn't able to kick into overdrive until after the 2006 World Cup and THAT incident with former teammate Wayne Rooney.
Indeed, those first three seasons brought 18 goals and 15 assists in 95 top-flight appearances.
In the 34 outings that followed during the 2006/2007 campaign? Seventeen goals and 16 assists.
Team success afforded Ronaldo extra time to settle into the Premier League and life in the UK in general. Sancho has a little head-start there, given his upbringing in London and Manchester, while that will simultaneously speed up anticipation that he delivers Dortmund-like numbers sooner rather than later.
Patience, though, is needed once again in this situation. United supporters will undoubtedly give him that. They've been here and seen it all before; it's part of their DNA.
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