When Woolworths finally disappeared from the high street on January 6, 2009, many towns went into mourning.

The chain had become an icon, a household name, even popular amongst school kids, who'd regularly visit for their pick & mix fix.

There was not much left on its final day of trading - but discounts of 70% meant there were still plenty of people prepared to have a rummage around.

And everything, right down to the shelves, chairs and fittings were up for grabs.

But, as the shutters came down, one couple had a lightbulb moment.

It was in that year that Yvonne Hogan and Kevin Dollimore caught "the eBay bug".

The duo started buying leftover goods to sell online - and it sparked a decade of sales, that led to their own multi-million-pound empire.

"This year, we are celebrating our 10 anniversary of our eBay business," Yvonne told Mirror Money.

Woolworths went into administration in November 2008 with debts of £385m and Deloitte was unable to find a buyer

"We have grown our business from a small idea from our own home into a family run UK-based business with our very own premises. We have three beautiful dogs, Hollie, Lillie and Rocco who come to work with us every day."

The couple who, at the time, both worked in car sales, decided it was time for a career change.

"We heard that Woolworths was closing all of its 807 stores and thought it would be interesting to see if we could buy stock and sell it on eBay.

"We started the business from home in Hertfordshire, as we wanted to keep our costs low.

"I still remember the feeling of the first one selling, then the second, the third – we couldn't believe how successful it was," Yvonne explained.

"We have always had an entrepreneurial spirit and have worked hard and saved from a young age. Relatively speaking, online selling was still in its infancy when we started and we saw a fantastic business opportunity when we launched our seller store on eBay.

The store closures followed a clearance sale which saw stock and fixtures and fittings being sold at discount prices - which Yvonne took advantage of

"After that, we wanted to try and test out similar other products to see if we could make eBay a full-time business. We started by finding suppliers around the world, and developing relationships with them in order to provide customers with well known brands at competitive prices.

"We settled on just beauty and perfume and used eBay to give our products a platform to be seen by a huge audience of potential customers worldwide, which as a small business we just would not have been able to have done on our own."

Today the couple's online business, Hogies specialises in discounted designer goods, such as fragrances for him and for her, skincare and cosmetics, watches, jewellery, accessories and sunglasses.

"We would say that we are a bit like TKMaxx online - always stocking a selection of products at up to 65% off the recommended retail price. We carry around 3,500 different lines of stock and have new stock arriving all the time.

Together with partner of 23-years, Kevin, they started their own little empire from home

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"We encourage people to buy it when they see it as when it’s gone, it's gone!

"Ultimately, we want to be able to sell designer brands at affordable prices which allows our customers to access products they might not have been able to if they had to purchase at the RRP."

As part of its pledge to keep prices low, Hogies also buys and sells items that may have slight imperfections to the packaging.

This can be on anything from Paco Rabanne, Dolce & Gabbana and Yves Saint Laurent fragrances to high street names like Max Factor, The Body Shop, Revlon and so many more, all for much cheaper than RRP.

And as the company has grown - so has their team.

Now, they're looking at a turnover of £3million

"We very quickly outgrew the premises so took on another building to store stock, We outgrew that too so we made the decision to move to a warehouse which is why we moved to our new premises in Knebworth four years ago.

The Hogies team now consists of 16 people - a mix of full time and part time, "so we can also call on a little army of ‘Hogies helpers’ whenever we need them."

And this year will mark their very first Black Friday .

"After 10 years of selling on eBay this is our very first Black Friday. We were invited to participate in eBay’s 20% off coupon last week.

"The extra exposure and support provided exceeded all of our expectations and sales increased by 30% so for Black Friday itself we are discounting again.

"We will be offering 20% off starting on Friday 29 November until Friday 6 December – it is going to be one busy week."