SELFISH Brits are flouting the coronavirus lockdown today to buy ice creams and hit the beach on the hottest day of the year.
Good Friday's warm weather has proven to be too tempting for the British public, many of whom have flouted coronavirus lockdown rules by flocking to the beach to bask in the sun.
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Photos have emerged of dozens of people sunbathing, some in large groups, despite repeated warnings from authorities not to do so.
And in a video taken on Brighton beach, resident Beckie Eaves said she saw "hundreds of people" flock to the beach to make the most of the weather.
Temperatures over the weekend are among the warmest recorded so far this year, but the public has been urged by authorities not to be tempted to flout the rules and be out of their homes for longer than necessary
It comes as forces across the UK are preparing to ramp up enforcement of coronavirus regulations with tomorrow set to be the hottest Good Friday ever.
As temperatures this weekend look set to hit 24C in part of the country — police have warned people not to use the weather as an excuse to break the lockdown rules.
People who drive to the beach or have a picnic could be fined up to £960 or even be arrested.
While it is okay to visit your nearby beach to exercise or walk across, anyone travelling further than their local area or visiting to sit or meet in large groups are breaking the law.
The current rules mean police are able to issue £60 fines on-the-spot for anyone breaking the rules.
This can be reduced to £30 if paid within 14 days.
However, repeat offenders will face much steeper charges, with the fine doubling to £120 for a second offence, and continuing to double up to £960.
Anyone who refuses to give their name and address to avoid being fined could face arrest.
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Elsewhere, in Bournemouth, the beach was eerily empty as Dorest Police urged people to stay at home with the beach is closed to sunseekers.
Chief Constable James Vaughan, of Dorset Police, said: "Like other tourist areas, Dorset is currently closed to visitors while we do all we can to stop the spread of the terrible virus.
In a chilling comparrisson, Bournemouth's idyllic sandy beach was packed with full of people last year, compared to none today.