For Fenway Sports Group, they have a long way to go to win back any kind of trust from Liverpool fans.
Their part in attempting to take Liverpool into the doomed European Super League was seen as an affront to the values and traditions of the football club and the English game.
While self-interest was a motivating factor behind the plans to try and create a new breakaway competition with 11 other 'founding clubs' in order to tap into the potentially enormous guaranteed revenue stream, it was the lack of consultation with supporters that rankled most, where the voices and opinions of those who the whole success of football is predicated upon were completely ignored.
The fallout from the failed plot saw answers demanded of FSG, with the Reds' supporters group Spirit of Shankly requesting an urgent meeting with the Liverpool owners to quiz them on why it happened and what happens next.
Liverpool CEO Billy Hogan last week met with members of SOS, with the fans' group presenting a number of measures that they wanted to see introduced to go some way to trying to repair the enormous damage FSG had caused to their reputation and also Liverpool's.
SOS were seeking to have two representatives at LFC board level in relation to issues that impact fans and the Anfield community as a whole, as well as having the club improve collaboration and supporter engagement, have FSG collaborate with SOS over reform ahead of a fan-lead review, and have FSG meet the costs of the Super League fiasco, not forcing that burden onto the club itself.
FSG are set to feed back on the proposals made by SOS in the coming days, and given the developments at some of their fellow Super League plotters they will be under pressure to ensure that they take action and make meaningful decisions.
Chelsea were the first club to open themselves up to greater scrutiny from fans, stating last week that they would be welcoming three elected 'supporter advisors' to four board meetings per year, although they would not be afforded voting privilege and will be there to offer advice.
Tottenham Hotspur have followed suit, releasing a statement on Tuesday to say that they too would be allowing fan representation at board level through the creation of a Club Advisory Board, of which the chair would sit as a non-executive director at board level.
The Spurs statement read: "We have seen football fans around the world come together to show their strength of feeling regarding the future of the game we all feel so passionately about, with strong views expressed on the proposed establishment of a new European Super League (ESL).
"It’s important to underline that we entered the ESL with the expectation that the format, rules and structures would evolve through dialogue with key parties, namely the Premier League, FA, UEFA, FIFA and, crucially, fans. It should never have been conveyed with certainty when it was in fact a framework agreement for consultation going forward.
"We should have challenged and reconsidered the annual access system. We wholeheartedly regret that we involved the Club and that the legal process itself meant we were unable to consult our fans early on – we apologise unreservedly.
"We have all learnt lessons from recent events and have reviewed fan engagement as a priority.
"As a result we shall be liaising with key stakeholders and establishing a Club Advisory Panel, comprised of elected representatives from the different constituencies of our fanbase, inclusive and reflective of our fans’ diversity.
"The Chair of this Panel will be appointed annually as a full Non-Executive of the Club Board. We believe this provides for authentic, genuine representation and will ensure fans are at the heart of Club decision-making, something we greatly welcome.
"The selection criteria, mandate and constitution will be developed by independent advisors in consultation with fan groups to ensure it is truly representative of our supporter base. Further details will be released in due course.
"Going forward we shall constantly look to review and improve these new lines of consultation. We shall also fully support the government review into football governance."
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While some Liverpool fans have called for FSG to sell up and move on, there have been similar calls from sections of the Spurs fan base, their anger aimed at owners ENIC and club chairman Daniel Levy.
ENIC looks to be committed to staying at the helm of the club, as FSG do at Liverpool, with Spurs stating that they have been 'disappointed' that the club's Supporters' Trust, the THST, has not met with them.
The statement read: "We are disappointed that the Board of the Tottenham Hotspur Supporters’ Trust (THST) has not yet met with the Club.
"The THST, with whom we have worked and, indeed, promoted, for 20 years has called for the resignations of the Executive Board over the ESL – individuals who have lived and breathed this Club for the best part of two decades.
"We have offered on several occasions to meet Board-to-Board and discuss an open agenda – excluding a change of Club ownership and the resignation of the Board. Our door remains open on this basis."
Spurs' move to offer an element of fan representation on the board means, added to the decision of Chelsea to do something similar, puts pressure on FSG to ensure that they do the same and take on board proposals that would afford fans to have greater scrutiny over the ownership of their club to ensure that such things as the European Super League don't rear their head at the next time opportune moment that football finds itself in crisis.
How far FSG choose to go will be interesting.
Going further than those who have already made moves to address the situation would put down a marker, while they will surely be aware that a failure to act when others have at least made some concessions will be another gross miscalculation to add to what has been a growing list for the Reds' US owners.