Britons are set for a woke Christmas with plant-based main courses overtaking beef and lamb, a study has revealed.
Health conscious 18 to 34-year-olds will also be shunning booze as almost half serve zero or low alcohol alternatives.
And millions of Brits will show their caring side as acts of kindness replace presents, this year.
According to an in-depth report by Tesco, the nation is preparing for a green festive season with three quarters putting sustainability top of their list.
More than half will dig out old Christmas decorations instead of buying new ones, a third will buy loose fruit and veg to cut down on packaging and a quarter will reuse wrapping paper to save on waste.
While turkey is still the top roast for 52%, there is a move away from meat as the centrepiece, for the report revealed 7% of adults will sit down to a vegan or veggie alternative compared with 6% who will choose beef and 4% will have lamb.
A quarter of households will cater for those on plant-based diets - up from a fifth a year ago.
And pigs-in-blankets have been knocked off the number one spot for sides with roast potatoes now the favourite with 67% saying that tatties are tops compared with 51% preferring the bacon wrapped chipolatas.
The survey of more than 2,000 adults by the supermarket chain found only four in 10 will tuck into Christmas pud which is still popular with the over 55s while chocolate desserts are the go-to afters for younger adults.
More than half of Brits plan to carry out an act of kindness, rising to two thirds of caring 18 to 34-year-olds and third of all adults will make a donation to charity while a similar number will buy products for a food bank.
As families gear up for a restricted Christmas, one in five plan to hold virtual parties to raise a glass with friends and family on video calls while two thirds will use platforms like Zoom to catch up with loved ones.
Despite the changes millions will have to make this year, the research found half of Brits will appreciate the chance to be with their families more than in previous years and a third are looking forward to it "more than ever".
Alessandra Bellini, Tesco’s chief customer officer said: “In a year like no other, it is unsurprising that the country is still looking forward to Christmas festivities, whatever shape they may take.
“In our third annual Christmas Report, we lift the lid on what this year’s ‘unprecedented Christmas’ will look like - from virtual Christmas dinners to a rise in charitable giving and more households than ever before enjoying ‘conscious Christmas’ celebrations.”