Brit party hotspot Magaluf is set to undergo a huge makeover as it aims to "rise from the ashes" of the coronavirus crisis.
The Brit holiday destination will go through a makeover to bounce back from the last few months of uncertainty.
Magaluf will be making a comeback with a "renew or die" makeover, which includes the decision to ban pub crawls and free bars.
New measures will also include hiring private security staff.
Talks have already started after what local businesses describe as "a disastrous season" with the closure of the famous Punta Ballena party strip.
Bar and club owners say it it a case of "renew or die" and are proposing "a complete remodelling, not only of Magaluf but of all of Calvià."
They want all premises in the resort to be sound-proofed so there will be no need for noise regulations.
Rowdy holidaymakers seeking out the cheapest bars with the best offers could face minimum price guidelines "to offer a product that has the appropriate quality."
A spokesman for the Calvia Association of Employers and Workers said: "After this disastrous season with the closure of Punta Ballena, we have set to work to achieve a complete remodelling not only of Magaluf but of all of Calvià".
A meeting has been held with representatives of the opposition groups of Cavia council to draw up a viability plan for Calvià.
"We have presented a set of proposals such as creating a quality seal by agreeing between all businesses on minimum price tables to be able to offer a product that has the appropriate quality," says the group.
"Thus, the typical bar crawl or free bar will end."
The association says it also wants to promote the area with events in the low season months "to extend the season with acceptable occupancy" and hiring a private security service is also being studied for the Punta Ballena area "as we want it to be safe."
Business owners say they are seeking solutions, not problems, and will be putting their proposals direct to Calvia council.
Punta Ballena was closed down in mid-July with the Balearic government saying it would initially be for two months.
Despite the time period looming there has been no announcement about the way ahead.
At the time, the mayor of Calvià, Alfonso Rodríguez Badal said he had to support the Balearic government's tough stance against anti-social behaviour in the context of the coronavirus pandemic.
"It is not a matter of stigmatising leisure, you have to stigmatise excess," he said.
He said Calvia had spent five years "working hard to eradicate excesses" and making "a firm commitment to quality tourism, with regulatory and safety measures."
"A decision had to be made and the Balearic Government has chosen a tough and difficult decision," he added.
"We understand the concern and even the anger of the affected businesses but when you govern you have to think about the general and global interest."
Police continue to control the area and announcing the latest fines for bad behaviour, they revealed five Brits had to be dealt with for causing unrest and for not wearing masks.