Great Britain

Boss branded sexist for using glamour girls standing on roundabout to recruit lorry drivers

'SEXIST' AD

A JOB agency boss is recruiting lorry drivers by using two glamour girls standing on a roundabout — despite criticism the stunt is sexist.

Adam Giles, 41, stood with the pair while they wore revealing outfits and held “Drivers Wanted” signs.

But the stunt was described as “dreadful” and inappropriate by the Road Haulage Association.

Adam, of BWN Driver Management Group, in Felixstowe, Suffolk, said: "The angry reaction from the woke brigade has been blown out of all proportion.

“Industry leaders having a go at me are making no progress and are failing miserably - so I have decided to take a stand.

"I'm trying to find lorry driver's jobs during the biggest crisis this country has faced since the Second World War - where are people's priorities?

"It's about standing out from the crowd.

"There's a massive shortage of lorry drivers in this country and we need to do something about this."

Britain is thought to need another 76,000 HGV drivers.

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