A Black Eye Friday reveller bought some new jeans - after being knocked back from a Newcastle bar for his "trackies".
Bouncers refused to let Robert Robson into Mayfair because of his pants, forcing him into drastic action.
"I had a pair of trackie bottoms on and they wouldn't let me in so the only option I had was to go find a shop just to buy a pair of jeans," said Robert, who bought the jeans from Debenhams.
"I got a proper knock back from them and it has cost me £20, which I'm gutted about.
"But at least I got in."
Security staff at the recently opened bar - on the former site of Sam Jacks - were in hysterics when they realised how far Robert was willing to go to get a drink.
"I told him he couldn't get in with what he had on, but he came back just ten minutes later with the jeans on - I just said 'What can I say to that," said one bouncer.
Robert's exploits come as thousands of Geordies braved the cold for one of the most infamous nights of the year.
Black Eye Friday is the last Friday before Christmas, with workers breaking up on what is often payday weekend. Its nickname due to a high level of violence associated with it.
However, security staff as well as revellers said that the first part of the night had been trouble free.
"I've not seen one fight all day, and I've been out since 3pm," said Paul Walker, from Gateshead.
"It is a bit of a myth I reckon, people are just out for a good night and a good drink and you don't get anymore fighting than any other night of the year.
"It is all a bit overblown."
However, ahead of the night, Northumbria Police launched an undercover operation to try and prevent another crime linked
Officers donned their own party clothes to mingle with revellers as part of Operation Cloak.
They were looking for early warning signs that people were vulnerable, and who may be with a stranger.
Operation Cloak undercover officers shed their uniforms and don their own party-wear to head to the city centre as they look to spot early warning signs that someone could be vulnerable.
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This approach has already helped see a 33.2% decrease in the number of rapes reported since it began earlier this year.
But for most, the night was just an excuse to let their hair down and kick-off the Christmas period with a bang.