Great Britain

Aston Martin to reduce workforce by 500 jobs after plunging sales during coronavirus crisis

ASTON Martin plans to cut up to 500 jobs as it prepares for life after the coronavirus crisis.

The luxury car giant is gearing up its turnaround plan after battling plunging sales over the past few months.

Aston Martin, a favourite of 007 in the James Bond films, secured a £500million rescue deal In February after suffering since its flotation on the market in 2018.

But the covid-19 pandemic has torpedoed its sales figures with the number of vehicles sold almost halving in the first three months of the year.

In a statement, the company said: "Aston Martin will shortly launch a consultation process on proposals to reduce employee numbers by up to 500, reflecting lower than originally planned production volumes and improved productivity across the business.

"The employee and trade union consultation process will be launched in the coming days."


F1 tycoon Lawrence Brand rescued Aston earlier this year.

The Canadian billionaire, 60, took over as chairman after buying £182million of shares through a consortium.

Outgoing chairwoman Penny Hughes said at the time: “Without this, the balance sheet is not robust enough to support the operations of the group.”

Aston Martin, founded in 1913, saw profits crash last year as sale prices dipped and dealers ordered fewer cars.

The company, which employs 1,800 people in Britain, also overstretched itself by building a new factory in St Athan, South Wales, to construct its keenly awaited SUV, the DBX.

Its rescuers, also including JCB boss Anthony Bamford, will take a 16.7 per cent stake.

The firm will carry on with the launches of its Valkyrie and Valhalla models but its electric car programme is on hold and £10million costs will be cut.

Its link with James Bond will continue, with four Aston Martins slated to appear in the forthcoming No Time To Die.

The company will also return to F1 from 2021 when Mr Stroll’s Racing Point team will be rebranded Aston Martin.

Mr Stroll’s son Lance 21, is one of the team’s drivers.

More to follow…

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