ASDA has added more than 50 products to its new 'refill aisle'.
The supermarket giant says it has added products to the refill zone at one of its stores - and this could soon be rolled out nationwide.
Brands available on the aisle now include Coca-Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg’s.
Now, customers can fill their own containers with items from the range or, with the Coke or Coke Zero, buy a prefilled one litre glass bottle which they can return to the store when it’s empty, getting 20p off their shopping for each deposit.
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The new products are the latest step in ASDA's efforts to help customers reduce, reuse or recycle plastic packaging. To get a gauge of what you might see at your local ASDA soon, see below.
The new products available in store this week include:
The store's refill zone has already proved to be extremely popular with customers since it opened last October, with several products outstripping packaged sales and many shoppers travelling from outside the local area to shop sustainably.
Following the addition of the 50 new lines, customers will now have a choice of 76 different products in refillable format at the store.
Susan Thomas, director of commercial sustainability at Asda, said: “We have always said that working in partnership with other likeminded businesses will be vital if we are to persuade people to shop more sustainably.
"We are very pleased to secure the backing of some of the UK’s most recognisable consumer brands which means we can offer customers even more of their favourite products in refillable format.”
A spokesperson for ASDA added: "The changes in store are part of our test and learn approach, working with customers to understand what works for them and taking steps to help make sustainable shopping as accessible as possible.
"We recently announced that we are rolling out the refill proposition to four more stores before the end of the year – Rugby, Milton Keynes, Toryglen and York.
"It's all part of our commitment to remove three billion pieces of plastic from our own-brand products by 2025 and introduce over 40 refillable products by 2025."
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