AMERICAN Gods has dropped the official season three trailer which teases the bloodiest battles yet.
Amazon Prime Video shared a preview and first-look images for the next installment of the series, which was revealed at New York Comic Con earlier this year.
The series, based on Neil Gaiman’s international best-selling novel, is the epic story of an inevitable war building between the Old Gods of mythology and our New Gods of technology.
Neil has now released a letter to fans about what they can expect from the forthcoming season when it debuts on January 11 next year.
He wrote: "When we embarked upon making Season Three of “American Gods,” we had no idea how timely it would turn out to be.
"We knew we wanted to return to what people loved and responded to in the book: that it was time for Shadow to go to the little town of Lakeside and try to lose himself in normality.
"And at the same time, in Season Three, we wanted to focus on the characters and their journeys. To show Shadow forging a path guided by the Gods of his ancestors, becoming more himself while deciding who he is and what side he's on — humanity's or that of the Gods."
He continued: "We knew also that we wanted to continue to root the show in the landscapes of America. To explore what “America” means to its people and to talk about immigrants — about the very different people who came to this remarkable land and brought their gods with them.
"The new gods of phone and app and glitter demand our attention and our love, and the old gods want to mean something again.
"America must be for all of us, and “American Gods” must reflect that. This season truly feels as if it does.
"It’s full of drama and emotion, the very real and the utterly strange, and it features some of the finest performances the show has yet seen. It brings back favorite characters, some in remarkable new ways, and we will encounter people and gods we've never met before.
"I'm proud of our brilliant cast — of Ricky and Emily, of Yetide and Ian, Bruce, Demore, Omid and all the rest — and of what the writers have done to bring the story back on track."
Neil continued to discuss how the events of the series mirror what is happening in the US now.
He said: "The struggles of the gods and the people in Season Three of “American Gods” are the struggles of America.
"We didn't think it would prove as timely when we plotted it, nor did I think the novel would still be relevant when I wrote it over 20 years ago.
"But I'm glad it's happening now, in a year when it feels as though diverse stories are being heard, and honored, and allowed to change the future. Thank you so much."
Season three sees Shadow, played by former Hollyoaks star Ricky Whittle, angrily push his new destiny away after discovering he is really a god.
The trailer teases Shadow’s story as he settles in the idyllic snowy town of Lakeside, Wisconsin to make his own path, guided by the gods of his black ancestors, the Orishas.
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However, he’ll soon discover that this town's still waters run deep, and dark, and bloody, and that you don’t get to simply reject being a god.
The only choice – and a choice you have to make – is what kind of god you’re going to be.
American Gods’ protagonist Shadow Moon is a man pulled into the service of the mysterious Mr. Wednesday, played by Ian McShane.
At the end of season two Shadow discovers that Mr. Wednesday, who is actually the Norse All-Father god Odin, is his father. Making him a demi-god.
American Gods season three premieres on Amazon Prime Video on Monday, January 11, 2021.
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