The countdown to Valentine’s Day has started with shops and websites offering discounts and deals on all things romance-related to get everyone in the mood for the annual celebration of love.

We’ve already seen Marks & Spencer and Tesco launch dine-in deals for couples looking for a romantic night in on February 14th and now Amazon has dropped the prices on essentials to make the evening complete.

The online retailer has cut the price of condoms, rose petals and Yankee Candles in a surprise Valentine's Day sale, reports Hull Live.

In an effort to tempt amorous couples to spend some money, Amazon has cut the price of condoms by up to 40 per cent.

A pack of 40 assorted 'Surprise Me' condoms have been reduced from £26.99 to £15.79 in the sale. Other discounts include a three-pack of Durex lube including Tingle, Strawberry and Cherry for £11.50 - down from £15.99.

40 natural rubber latex Durex condom variety pack to allow you to choose the right condom variety for you in each moment; all lubricated, easy-on shaped and teat ended for greater comfort and fit

Couples can also get their hands on artificial Valentine's Day rose petals - the pack comes with 3,000 rose petals and is reduced from £19.99 to £8.49.

Made from non-woven fabric, these petals are soft and have the shape and natural-looking coloring of real rose petals

There are also reductions on Valentine's Day gifts including large Yankee Candles - down from £23.99 to £14.99 and 100ml bottles of Vera Wang Princess for women - down from £60 to just £16.85.

Fragrance from the designer house of Vera Wang

The deals are available ahead of Valentine's Day on Friday, February 14 - while stocks last. .

Amazon is not the only retailer to launch a risqué sale in the run up to the big day.

There’s up to 50 per cent off sex toys, sexy lingerie and bondage gear at Lovehoney, including everything you need for a night in.

Prices range from as little as £5.99 for a blindfold, right up to £139.99 for a vibrator powered through your phone in the pre-Valentine's Day sale.

Lovehoney Wild Weekend Mega Couple's Sex Toy Kit (11 Piece) - £35, was £69399

With 11 specially selected toys for sexy fun in endless erotic combinations no two nights will ever be the same