Christmas is officially here, and shoppers will be pleased to know they can start planning their festive food tables and purchase their fresh turkey centrepiece today.
Aldi’s Fresh Large British Turkey Crown (£6.89/per kg) hit the shelves this week for shoppers to purchase and pop in the freezer ahead of Christmas day.
To help support those in need this Christmas, Aldi is pledging £1 to the Neighbourly Foundation for every one of its fresh whole turkeys and fresh turkey crowns purchased in the run-up to the big day.
The supermarket expects to raise over £400,000 to help fight food poverty with this initiative, as part of its mission to support the Neighbourly Foundation in helping to look after the health and happiness of communities across the UK.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “It’s great to be able to give shoppers the chance to get ahead for Christmas by offering our fresh turkeys earlier than normal. However, we know that for many, food poverty is a stark reality during these difficult times. That’s why we’re trying to support the communities in which we operate by providing a £1 donation for every fresh turkey we sell, in a bid to help tackle the issue of hunger.”
Steve Butterworth, Neighbourly CEO said: "We are delighted to be working with Aldi in helping them to support communities local to all of their stores across the UK. Their food surplus programme has been going from strength to strength over the past two years, and has provided over 7 million meals to people affected by the pandemic since March alone. Sadly, local causes and the people they support are facing a difficult winter, and this new scheme to help tackle poverty through donations to the Neighbourly Foundation will make a huge difference."
Aldi has a host of fresh and frozen turkeys available, with the frozen range on sale now and the entire fresh seasonal turkey range going on sale mid-December.