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Style Q&A: Summer Fridays co-founders talk buzzy beauty brand

We caught up with Lauren Ireland and Marianna Hewitt.

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Lauren Ireland and Marianna Hewitt are the founders of Summer Fridays.
Lauren Ireland, left, and Marianna Hewitt are the founders of Summer Fridays. Summer Fridays

Summer Fridays is one of those skin-care brands that you likely know, even if you’re not a regular customer.

The lineup of pleasantly packaged products consistently pop up on social-media feeds, and land on lists of ‘best of’ products. The brainchild of co-founders Lauren Ireland and Marianna Hewitt, the brand is a go-to for many beauty fans, editors and influencers.

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We caught up with Ireland and Hewitt to learn more:

Q: For those who aren’t familiar, what is Summer Fridays?

Ireland: Summer Fridays is a beauty brand based in Los Angeles, and it embodies the effortless feeling of a California lifestyle with efficacious and easy-to-use products across skin care, body care and skin-care-meets-makeup hybrids.

Q: What makes the brand unique?

Hewitt: We formulate our products to be gentle, yet effective. Our intention is to make formulas that deliver results without the irritation and give you glowing skin.

Q: Who is the target customer?

Ireland: We target a wide range of skin-care enthusiasts, specifically Millennial and Gen-Z consumers, who value beauty products that are visually appealing and efficacious. We are also a community-driven brand, and we have a loyal group that we’ve been able to tap into for product feedback, content creation and product development.

Q: Is there a ‘hero’ product in the line?

Hewitt: We have many hero products within the line, but our first would be our Jet Lag Mask, which was the product we launched the brand with. It’s a multi-purpose product and can be used as an eye cream, face mask, moisturizer and more.

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Ireland: We’re also well-known for our Lip Butter Balms with yummy flavours like Vanilla and Pink Sugar.

Summer Fridays Rich Cushion Cream.

Q: What can you share about your newest launch, the Rich Cushion Cream

Ireland: It is the most incredible formula that is amazing to use for all skin types, including sensitive and mature skin. We are so proud of this formula because it is vegan, cruelty-free, non-comedogenic and fragrance-free.

Hewitt: It is a beautiful formula. You can wear it in the morning as a makeup priming moisturizer or in the evening, and it’s been clinically tested for a long-lasting hydration, which means when you wake up in the morning, you’ll have plump, hydrated, dewy skin.

Q: What is the price range for the products?

Ireland: Our prices range from $32 to $93.

Q: Lastly, where can people shop the products?

Hewitt: Sephora Canada, both online and in-stores.

[email protected]

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