FOR years, the likes of Victoria Beckham and Coleen Rooney have ruled the roost as queens of the WAGs.
But during the Qatar World Cup, it has been Georgina Rodriguez, the girlfriend of Portugal ace Cristiano Ronaldo, who is making a claim for the throne.
While the Three Lions' wives and girlfriends are keeping a low profile, the stunning model, 28, has set herself apart with Kim Kardashian-esque photoshoots, eye-wateringly expensive jewellery and savage outbursts over the management of her partner, 37.
Georgina and her man have been dating since 2017 after first meeting at the Gucci shop where she worked.
She is now the most-followed WAG on Instagram, not surprising considering Ronaldo has more fans on the platform than anyone else in the world.
Here, we take a look at how Georgina has carved out a different path to the other World Cup WAGs - and established herself as the one to beat.
Dripping in bling
While many WAGs show up in T-shirts and trainers to cheer on their other halves at the World Cup, Georgina has other ideas.
Dressed to the nines, she arrived at Portugal's clash with Switzerland on Tuesday wearing a bunch of jewellery that was reportedly worth nearly £2million.
She looked incredible in a figure-clinching black midi dress and green coat paired with metallic silver pumps.
Her lavish jewellery list was topped by a £600,000 diamond engagement ring from Cristiano Ronaldo.
She was also decked in a £450,000 necklace and bracelet set and a 10ct ring on her other finger thought to be worth a whopping £300,000.
In addition, the brunette beauty wore a 40mm Rolex GMT 18ct gold watch set with diamonds that retails for £400,000.
But that's not all - Georgina added a £50,000 diamond band to her look and clutched a £7,090 Chanel bag in grained calfskin.
She also wore diamond-encrusted earrings, which is likely to have pushed her jewellery estimate well over the £2million mark.
Standing by her man
Georgina posted a number of pictures from her time at the stadium on that same day, where she spoke out against Portugal's coach, Fernando Santos.
Much to her frustration, the football boss benched her man for the majority of the match.
The snub came after the former Manchester United player appeared to throw a tantrum when he was substituted off in Portugal's loss against South Korea.
When asked about Ronaldo's sulk, Santos said: "If I see the images, yes, I didn’t like it, not at all. I really didn’t like it."
Writing on her Instagram post, Georgina said: "Congratulations Portugal. While the 11 players sang the anthem all goals placed on you.
"What a shame he didn't get to enjoy the best player in the world for the 90 minutes. The fans haven't stopped claiming you and screaming your name.
"I hope God and your dear friend Fernando hold hands and make us vibrate one more night."
Her post marked one of the very few times any WAG has dared to openly criticise the decision of their partner's coach.
Sultry desert photoshoots
Georgina has been making the most of her time in Qatar and even did an impromptu Kim Kardashian-style photoshoot during a desert walk.
Ahead of Portugal's match with Switzerland, she wore a tight army green dress with a patterned Louis Vuitton scarf tied around it.
This time, she settled for a more understated look with her long locks slicked back in a braided ponytail.
She also opted for medium-sized hoop earrings, and a cross necklace.
In other snaps, she's seen wearing a long Adidas tracksuit coat over her dress teamed with a pair of chic sunglasses.
Her sister, Ivana also posted a picture of the pair with the caption: "Desert of Qatar. Super experience. What a great time we had!!!"
Building a brand
Upon arrival in Qatar, Georgina was greeted with a giant Cristiano Ronaldo cake.
A staunch supporter of her partner, she was naturally seen in a CR7 tracksuit bottom and has been instrumental to the couple's brand building.
With a following of 40.3million, Georgina is the most followed WAG on Instagram.
Her closest competition is Little Mix singer Perrie Edwards, who is the fiancée of Alex Oxlade-Chamberlain at 16.5million.
Since meeting Ronaldo while working in a Gucci shop, she has become a businesswoman, model, and brand ambassador in her own right.
Earlier this year, she scored big when she landed her own reality show, I Am Georgina on Netflix.
The six-part show told the Spanish model's story in her own words and featured appearances by Ronaldo, who gushed about his love for her.
On the show, viewers got a peak into her lavish lifestyle, which included watching the Monaco Grand Prix from her personal yacht to walking down the red carpet at the Cannes Film Festival.
They have three children together and managed to navigate the storm of losing an unborn baby earlier this year.
Georgina is now said to be making plans to wed Ronaldo, who is reportedly worth over £300million.
In a 2019 interview with Piers Morgan, Ronaldo said it would be his mother's dream to see him wed Georgina.
He said: "We’ll be [married] one day, for sure," he said.
"It’s my mum’s dream as well. So, one day. Why not? It’s great. She’s my friend. We have conversations. I open the heart for her and she opens the heart for me."