Shoppers have accused the Co-op of 'daylight robbery' over the 'ridiculous' price of toilet roll. Taking to social media, one customer slammed the supermarket after spotting the nine-roll pack Cushelle on shelves for £9.25.
Sharing a picture of the item to a money-saving Facebook group, she wrote: "How on earth is this justified?! Surely no one is paying this price?"
Several other took to the comments section to share their own outrage, with many saying that they have noticed the price of loo roll skyrocketing in other stores. As reported by Manchester Evening News, one member said: "I know you need a good toilet paper, but to buy this they must have more money than sense."
"That's just a ridiculous price," and "that's daylight robbery for 9 rolls" said others, while others added: "Unbelievable taking the pi**" and "I’d rather wipe my a*** on a crispy autumn leaf."
Many of the shoppers gave recommendations for where they manage to buy it cheaper - with the majority saying you'll always save money on own brand rather than branded products.
"I really do recommend Sainsbury's own brand. 8 rolls last 3 of us about 2 weeks, £5 for 8," said one. "Asda own brands just got thumbs up by me and price very good," said another.
Some shoppers said they bulk buy from the likes of Amazon, eBay and Costco to save even more, with other recommendations including Farmfoods, Lidl, Aldi, Home Bargains, Poundstretcher, Tesco, Waitrose Essentials and B&M. A Co-op spokesperson said: “We provide a range of products in our stores to offer value for money to shoppers, and nine rolls of toilet paper can be purchased from £4.95.
"Pricing is impacted by a number of factors and the cost of household favourite brands can be dependent upon the volume of those goods we sell and also reflect the higher operating costs from longer opening hours, higher rents and delivery costs in running city centre stores or petrol forecourts.”
The retailer says its nine-pack of Andrex is currently on offer at £4.95, its own brand of loo rolls sells at £5.50 for nine and from this Wednesday, the Cushelle premium nine-roll pack will be priced at £6.45.
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